Monday, April 15, 2013


Well let's start by addressing the elephant in the room....

We are still very actively looking for a location. It's frustrating. We find a place, it looks almost perfect, but there isn't enough parking, or there is a church or school within so many feet as the crow flies, or the city won't approve anymore liquor sales on that corner, or the costs to make the space brewpub ready are too great and outside of our budget. Whatever. These are the ups and downs of starting a business. We want to set ourselves up for success. And in order to do that, it is imperative we follow our business model and find a location that fits within the plan.

But we will never give up. We know how much our community needs this brewery, we know how much the craft beer lovers on the west side want this brewery, and we know how badly we want this business for ourselves. If that means waiting for all the stars and planets to align properly, we'll wait. Maybe not patiently, but we'll do it.

We've been to many events over the past few months in the valley, and we are always so overwhelmed by the amount of support we receive from the local craft beer community. This is why we continue to work hard to turn this dream into a reality. Because of YOU. So thank you! Your support and encouragement fuels our fire. We will never be able to put into words how much we appreciate that.

Last month we had the pleasure of attending the annual Craft Brewers Conference in Washington DC. We attended seminars on the financial aspects of running a brewery, increasing the value of our
brand through social media, and innovative ways to brew for the consumer's ever changing palate. Sounds like a snoozefest but every minute of it was amazing. We met and reconnected with so many amazing people. People who have stories just like ours, people who encouraged us and related to us and offered us advice. It was a much needed and very valuable experience.

And it may have changed the direction of Mischief. We'll see.

All we know is, we are so thankful you haven't given up on us. The best things in life are worth waiting for. We will eventually have a door to hang the OPEN sign on, and we are so looking forward to it!