Monday, May 7, 2012

Let's get this party started!

Besides a big set of balls, what do you need a lot of in order to start a business in this economy?


We wake up thinking about money. We go to bed thinking about money. And money consumes our thoughts in between. You can't start a business without money. And lots of it. No matter how well you plan and budget, it's never enough.

Luckily, we are following a business model created by our friend and mentor, Tom Hennessy of Colorado Boy Brewery in Ridgway Colorado. Tom's proven business model allows us to start this brewpub with a small amount of capital. We are fortunate enough to have a small nest egg of our own and a couple of investors who believe in our concept. But like we said, it's never enough.

One way for breweries like ours to raise funds is a wonderful program called Kickstarter. Kickstarter allows start ups to raise funds for creative projects through donations from friends, family and even total strangers. We have supported two breweries ourselves through Kickstarter. It's a program we believe in so much that we have decided to try it ourselves.

Basically it's an all or nothing platform. Meaning, if we don't reach the goal we set for ourselves, no money is exchanged. For us, it was exciting supporting the two brewery start ups that received our donations. It feels good being a part of making dreams come true and contributing to something great in a community. We have received so much support from our friends, family and the craft beer community, we are confident our Kickstarter campaign will be successful. Regardless, this brewery is going to happen either way. But we love the idea of giving people a chance to be a part of this.

Our Kickstarter project will 'kick off' this Friday, May 11 and will run for 38 days. (Ask Brandon why he picked 38.) We can't wait to share the link with you. You can check out our fun video, created by the Amazing Travis Suhr, read our story and see the Fabulous prizes we are sharing with our contributors. Every penny raised will help us pay for licensing, equipment and legal mumbo jumbo, all necessary for us to make Mischief with you.

From the bottom of our kegs, we thank you for your support!

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