Allow me to introduce myself. I'm April. I'm the wife in this husband and wife adventure. I do most of our social media, meaning I write the blog and I update the Facebook page. Unless there are spelling errors. Then Brandon did it.
I'm kind of a newbie to the world of craft beer. I've only been a fan for about three years. A lot of people find it funny that the first beer I fell in love with was Dogfish Head 90 Minute IPA. Not exactly a gateway beer, if you know what I mean. But if you know me, and you know that beer, you're probably not surprised at all.
I'm bold. I'm loud. I like things that are detailed and ornate. I don't do bland or plain. And I really don't do simple or minimal. I'm totally over the top, sequins blazing, jazz hands extended all the time. I jump in head first. There's usually no hesitation once I make up my mind. Go big or go home. Right?
So when Brandon said to me "I want to start a brewery," I just looked at him and said "Okay. Let's do this." And there has been no turning back. When people said we were crazy, I said "So?" And when they asked what we knew about running a brewery, I said "We'll bust our asses and learn." And when they asked what will happen if it doesn't work out, I said "That's not an option. It will."
I believe in us. I believe in Brandon and his talents and abilities. I believe in his passion for this industry. I believe in our concept for this brewery. And I believe with my whole heart and soul it will bring amazing things to our community. I can't wait to get to know our regulars, to build this Mischief family, and to support this community with charitable events.
We are really looking forward to being a part of your lives, and we are so appreciative of your patience and support. We are always so overwhelmed by the kindness and generosity shown by the people who have been following our story. If you can in anyway contribute to our CraftFund, which will give us that last little bit needed to bridge the gap to opening, we will be eternally grateful.
And these jazz hands will always reach out to squeeze you. (Did I forget to mention I'm a hugger? You have been warned.)
Monday, November 19, 2012
Monday, November 12, 2012
We put the fun in funding!
We've had a lot of people asking us what's going on with the brewery. They want to know where we are in the process and what kind of a time line we are looking at. Rome wasn't built in a day, my friends. Breweries take time to build. Yes, we thought we would be open by now. Yes, we have faced many hurdles we never anticipated. And yes, this is so much harder than we ever dreamed it would be. But rest assured, we are more determined than ever to make Mischief happen.
When our Kickstarter proved unsuccessful, we took two giant steps back to reevaluate our priorities. We were emotionally, physically and mentally exhausted. It had been a very long and difficult thirty eight days. Even though it didn't turn out as we had hoped, we were so glad it was over. We were tired of the waiting, the wondering, and most of all, begging people for money. We were over it.
The funds we would have raised from Kickstarter were never essential. It wasn't going to make or break us. That money would have allowed us to go bigger as far as purchasing more equipment and start us out on a larger scale than originally planned. It is so easy when you're starting a business to allow your imagination to run wild. This experience made us realize we needed to get back to the basics. Back to what got us into this business. Back to what fueled our passion and drove us to take this risk in the first place.
The beer.
We began to focus on our recipes and develop new ones. We brewed. We sampled. We tweaked and tested and experimented. And we got excited about making beer all over again.
In September, we were contacted by the people at Craft Fund, a new Crowd Funding company specializing in fund raising for the craft beer industry, about possibly doing another fundraising campaign. We winced and politely declined. But they were persistent. And then one of our very good friends and supporters reminded us of all the people who kept asking how they could still give us the money they pledged through Kickstarter. People still wanted to help. Our community still wanted to be a part of bringing this brewery to Peoria. We reluctantly allowed ourselves to be talked into it.
This time, the major difference is we are only hoping to raise $15,000 in 45 days. Every pledge is still rewarded with an appreciation gift, and every pledge gets us one step closer to opening our doors and bringing amazing craft beer to a very thirsty Peoria.
So check it out. You can find us here. We are so thankful for your support and generosity. We can't wait to celebrate our grand opening with you!
When our Kickstarter proved unsuccessful, we took two giant steps back to reevaluate our priorities. We were emotionally, physically and mentally exhausted. It had been a very long and difficult thirty eight days. Even though it didn't turn out as we had hoped, we were so glad it was over. We were tired of the waiting, the wondering, and most of all, begging people for money. We were over it.
The funds we would have raised from Kickstarter were never essential. It wasn't going to make or break us. That money would have allowed us to go bigger as far as purchasing more equipment and start us out on a larger scale than originally planned. It is so easy when you're starting a business to allow your imagination to run wild. This experience made us realize we needed to get back to the basics. Back to what got us into this business. Back to what fueled our passion and drove us to take this risk in the first place.
The beer.
We began to focus on our recipes and develop new ones. We brewed. We sampled. We tweaked and tested and experimented. And we got excited about making beer all over again.
In September, we were contacted by the people at Craft Fund, a new Crowd Funding company specializing in fund raising for the craft beer industry, about possibly doing another fundraising campaign. We winced and politely declined. But they were persistent. And then one of our very good friends and supporters reminded us of all the people who kept asking how they could still give us the money they pledged through Kickstarter. People still wanted to help. Our community still wanted to be a part of bringing this brewery to Peoria. We reluctantly allowed ourselves to be talked into it.
This time, the major difference is we are only hoping to raise $15,000 in 45 days. Every pledge is still rewarded with an appreciation gift, and every pledge gets us one step closer to opening our doors and bringing amazing craft beer to a very thirsty Peoria.
So check it out. You can find us here. We are so thankful for your support and generosity. We can't wait to celebrate our grand opening with you!
Monday, August 27, 2012
Catching Up and Catching Fire
So.... In case you didn't notice, we took a little time off. After the Kick"staller" (like how we did that??), we decided we needed to step back for a bit and regroup. We took some time to focus on our family, rework our business plan, visit some breweries for inspiration, and brew, baby, brew. So even though it may have seemed quiet on the front, we were still working behind the scenes.
So let's catch up....
We may have hit a small snag with our location. We're working closely with the city to get this worked out. As soon as we have an address to announce, you'll be the first to know.
Brandon traveled to Portland in July to brew with McMenamins, attend the Oregon Brewer's Fest, and consume as much beer as humanly possible in 5 days. April stayed home with the kids. And although both parties had a good time, one of them felt they drew the short end of the stick. Brandon's liver complained a lot, too.
The first Friday in August we had one of our MOST AMAZING opportunities so far. Our wonderful friends at Four Peaks Brewery invited us and 9 other new or proposed Arizona breweries to brew a collaboration beer to support Arizona Craft Beer. We had the best time hanging out with Fate Brewing from Scottsdale, Mother Road Brewing from Flagstaff, O.H.S.O Brewery and North Mountain Brewing from Phoenix, Dragoon from Tucson, Desert Eagle from Mesa, Freak 'N Brew from Peoria, AZ Wilderness from Gilbert and the very generous and hard working brewers at Four Peaks. The result of our labor, a delicious concoction called Up N Runnin, is now on tap at both Four Peaks locations, and is coming soon to World of Beer in Tempe and Ground Control in Litchfield Park (re-grand opening hopefully this week!). Make sure you stop by and have a pint! If it tastes a little sweet, it's because April stuck her finger in the hops for good luck. Special THANKS and shout outs to Andy, Melissa and the gang at Four Peaks for hosting this event. It was truly one of the highlights of our summer!
We are in the process of setting up tastings so you can help us do a little R&D on our beers. Please keep your eye on our Twitter and Facebook pages for more info on that. In the next few weeks we will roll out our new website, we would very much appreciate it if you would join our mailing list at that time so we can keep you updated on all of our events!
Thank you so much for your continued support. We can't wait to make some Mischief with you!
So let's catch up....
We may have hit a small snag with our location. We're working closely with the city to get this worked out. As soon as we have an address to announce, you'll be the first to know.
Brandon traveled to Portland in July to brew with McMenamins, attend the Oregon Brewer's Fest, and consume as much beer as humanly possible in 5 days. April stayed home with the kids. And although both parties had a good time, one of them felt they drew the short end of the stick. Brandon's liver complained a lot, too.
The first Friday in August we had one of our MOST AMAZING opportunities so far. Our wonderful friends at Four Peaks Brewery invited us and 9 other new or proposed Arizona breweries to brew a collaboration beer to support Arizona Craft Beer. We had the best time hanging out with Fate Brewing from Scottsdale, Mother Road Brewing from Flagstaff, O.H.S.O Brewery and North Mountain Brewing from Phoenix, Dragoon from Tucson, Desert Eagle from Mesa, Freak 'N Brew from Peoria, AZ Wilderness from Gilbert and the very generous and hard working brewers at Four Peaks. The result of our labor, a delicious concoction called Up N Runnin, is now on tap at both Four Peaks locations, and is coming soon to World of Beer in Tempe and Ground Control in Litchfield Park (re-grand opening hopefully this week!). Make sure you stop by and have a pint! If it tastes a little sweet, it's because April stuck her finger in the hops for good luck. Special THANKS and shout outs to Andy, Melissa and the gang at Four Peaks for hosting this event. It was truly one of the highlights of our summer!
We are in the process of setting up tastings so you can help us do a little R&D on our beers. Please keep your eye on our Twitter and Facebook pages for more info on that. In the next few weeks we will roll out our new website, we would very much appreciate it if you would join our mailing list at that time so we can keep you updated on all of our events!
Thank you so much for your continued support. We can't wait to make some Mischief with you!
Monday, June 18, 2012
"So what happens now?"
We have had so many people reach out to us today and ask that very question. The answer is simple. We just keep on keeping on.
So our Kickstarter wasn't successful. So what? It has no reflection on the success of our business. We are proceeding as planned. We'll be totally honest with you, as we promised from the get go, we are disappointed it didn't work. When we originally came up with a business plan, Kickstarter wasn't even on our radar. Because it had been so successful for other breweries, we thought why not give it a shot? Hindsight allows us to see what we may have done wrong or what we could have done better. But none of that matters now. What matters now is focusing on moving forward and keeping our momentum going.
And FYI, to anyone considering Kickstarter for their own business.... It is EXTREMELY stressful. Much more emotionally and mentally difficult than we ever anticipated. We would NEVER do it again. Even if we had funded, we are not sure it would have been worth it. The ups and downs were too extreme. It was like being bipolar (or so we imagine). One minute we were like "YAY! Someone donated!" And the next it was "OMG! We haven't had a donation in three days!"
"Yay! Two people just pledged $100! We're totally going to make this!"
"We haven't had a single pledge in 12 hours. It's over. We're NEVER gonna make it."
"Someone just gave us $10 bucks! We totally have this in the bag!"
Sigh.
Frankly, we are relieved it is over. We have been approached by a few people who are interested in investing and want to know what kind of repayment plan we are offering. And many, many people have emailed, Facebooked, Tweeted and texted that they still want to offer their pledge to us. We are so overwhelmed by this generosity and not at all dumb enough to say no. We will also still honor the original prizes offered on Kickstarter! The PayPal link is on the blog at your right. If you would prefer us to send you an email with the link, just private message us your email address via our good pal Facebook or email us directly at mischiefbrewery at gmail dot com.
Finally we want to say thank you to EVERYONE who supported us. First and foremost our parents:
April's parents Stoney and Lana who have been our biggest supporters since the day we said, "Hey... We're thinking about starting a brewery..."
Brandon's parents Steve and Elena, who were a little less excited about our idea but still hesitantly offered support after a lot of questions were answered. :)
Our three amazing kids, Derek, Cade and Mattingly, who pooled their tooth fairy money together and donated $100 (via Nana's help) without us knowing.
Our incredible cousin Eddie, who is also a part of this business. He pimped us out, showed up to events with us and listened to us whine and fret and freak out. Our cousins Gary and Serena, and Rick and Julie, who contributed and helped us by posting our link on Facebook constantly. April's Uncle Bob and Aunt Brenda and our honorary Uncle Ed who supported us without question or judgment.
Our best friends Ken and Deanna, Tim and Beth, Erik and Jessica, Paul and Amy, Clint and Erin, Mike and Diane, Travis and Elizabeth, Karen and Larry, Chad and Jovina, Chad and Kim, Charlie and Brooke, Cory and Becky, Trevor and Catherine, Mark and Kristen, Matt and Tricia, James and Andrea, Todd and Wendy, Sue, Josiah, Shane and Kelly, Kelly and Jerolyn, and Bud and Cheryl, and Joel and Chandra.
Our amazing friends who have been a part of our lives in one way or another pretty much forever: Joanne, Sarah, Roland, Michelle, Julie, Angela, Kyle, Katie, Sargant, Nancy, Maria, Kay, Raz, Roel, Marci, Jill, James, Natasha, Lisa, Mandy, Leigh, Amy, Justin and Brian.
And last but certainly not least, the craft beer community. Our brothers and sisters in brewing here in AZ - Steve from Fate Brewing; Mike from Veritas; Jonathan, Brett and Katie from AZ Wilderness; Michael, Amanda, Audra and Damon from Granite Mountain; Jon and the FABULOUS staff at O.H.S.O Brewery; Rob and Candy at North Mountain; Andy and Ted and the rest of the gang at Four Peaks; Doug from Freak'N Brew; Ron at Papago, and the crazy guys at Devious. We are so honored to be a part of this amazing community of brewers. Thank you, thank you, thank you! Your support, encouragement, advice and friendship means more to us than we can ever say.
And everyone from our West Valley and Arizona Craft Beer Fanatics groups - Steph and Ian, Joey, Tony, Noah, King James, Jon P, Rob, Jon G, Hop Head Fred, Billy the Smooth Hoperator, David, Chirs, Isaiah, Tim, Andrew, The Argabrights, Bill, Patrick and the Brew Bros, Maureen and the rest of the awesome women of AZ Girls Pint Out.
Our sweet friend Jen Pruett and the staff at HDE.
The Beer Guy, Seattle Beer Girl, The Beer Wench (Ashley), Chad the Sound Guy from Drinking Made Easy, Kevin and the amazing people at Crazy Mountain, Dave and Bailey from 515 Brewing.
And every single TOTAL STRANGER who contributed because they knew someone who knew us or just out of the kindness of their hearts: Lauren, Steene, Laurie, Bruce, John, Randy, Brian, Erik, Greg, Robert, Anan, Ashley, Scott, Robert, Joshua, Justin B, Nick, Mike B, Matthew, Phil, Jimmie, Barbara, Ed, Adam, KJ, Trinidad, Jason K, Pack Systems, RobJ, Jesse, Stephanie, and Danielle W.
We are still looking forward to making Mischief for you! We are planning to hold some tastings in the very near future so you can try our delicious beer. Like we said on Facebook today, we are not giving up. You don't call yourselves Mischief and go cower in the corner. You pick your bad selves up and KICK ASS.
And that's what we plan to do.
So our Kickstarter wasn't successful. So what? It has no reflection on the success of our business. We are proceeding as planned. We'll be totally honest with you, as we promised from the get go, we are disappointed it didn't work. When we originally came up with a business plan, Kickstarter wasn't even on our radar. Because it had been so successful for other breweries, we thought why not give it a shot? Hindsight allows us to see what we may have done wrong or what we could have done better. But none of that matters now. What matters now is focusing on moving forward and keeping our momentum going.
And FYI, to anyone considering Kickstarter for their own business.... It is EXTREMELY stressful. Much more emotionally and mentally difficult than we ever anticipated. We would NEVER do it again. Even if we had funded, we are not sure it would have been worth it. The ups and downs were too extreme. It was like being bipolar (or so we imagine). One minute we were like "YAY! Someone donated!" And the next it was "OMG! We haven't had a donation in three days!"
"Yay! Two people just pledged $100! We're totally going to make this!"
"We haven't had a single pledge in 12 hours. It's over. We're NEVER gonna make it."
"Someone just gave us $10 bucks! We totally have this in the bag!"
Sigh.
Frankly, we are relieved it is over. We have been approached by a few people who are interested in investing and want to know what kind of repayment plan we are offering. And many, many people have emailed, Facebooked, Tweeted and texted that they still want to offer their pledge to us. We are so overwhelmed by this generosity and not at all dumb enough to say no. We will also still honor the original prizes offered on Kickstarter! The PayPal link is on the blog at your right. If you would prefer us to send you an email with the link, just private message us your email address via our good pal Facebook or email us directly at mischiefbrewery at gmail dot com.
Finally we want to say thank you to EVERYONE who supported us. First and foremost our parents:
April's parents Stoney and Lana who have been our biggest supporters since the day we said, "Hey... We're thinking about starting a brewery..."
Brandon's parents Steve and Elena, who were a little less excited about our idea but still hesitantly offered support after a lot of questions were answered. :)
Our three amazing kids, Derek, Cade and Mattingly, who pooled their tooth fairy money together and donated $100 (via Nana's help) without us knowing.
Our incredible cousin Eddie, who is also a part of this business. He pimped us out, showed up to events with us and listened to us whine and fret and freak out. Our cousins Gary and Serena, and Rick and Julie, who contributed and helped us by posting our link on Facebook constantly. April's Uncle Bob and Aunt Brenda and our honorary Uncle Ed who supported us without question or judgment.
Our best friends Ken and Deanna, Tim and Beth, Erik and Jessica, Paul and Amy, Clint and Erin, Mike and Diane, Travis and Elizabeth, Karen and Larry, Chad and Jovina, Chad and Kim, Charlie and Brooke, Cory and Becky, Trevor and Catherine, Mark and Kristen, Matt and Tricia, James and Andrea, Todd and Wendy, Sue, Josiah, Shane and Kelly, Kelly and Jerolyn, and Bud and Cheryl, and Joel and Chandra.
Our amazing friends who have been a part of our lives in one way or another pretty much forever: Joanne, Sarah, Roland, Michelle, Julie, Angela, Kyle, Katie, Sargant, Nancy, Maria, Kay, Raz, Roel, Marci, Jill, James, Natasha, Lisa, Mandy, Leigh, Amy, Justin and Brian.
And last but certainly not least, the craft beer community. Our brothers and sisters in brewing here in AZ - Steve from Fate Brewing; Mike from Veritas; Jonathan, Brett and Katie from AZ Wilderness; Michael, Amanda, Audra and Damon from Granite Mountain; Jon and the FABULOUS staff at O.H.S.O Brewery; Rob and Candy at North Mountain; Andy and Ted and the rest of the gang at Four Peaks; Doug from Freak'N Brew; Ron at Papago, and the crazy guys at Devious. We are so honored to be a part of this amazing community of brewers. Thank you, thank you, thank you! Your support, encouragement, advice and friendship means more to us than we can ever say.
And everyone from our West Valley and Arizona Craft Beer Fanatics groups - Steph and Ian, Joey, Tony, Noah, King James, Jon P, Rob, Jon G, Hop Head Fred, Billy the Smooth Hoperator, David, Chirs, Isaiah, Tim, Andrew, The Argabrights, Bill, Patrick and the Brew Bros, Maureen and the rest of the awesome women of AZ Girls Pint Out.
Our sweet friend Jen Pruett and the staff at HDE.
The Beer Guy, Seattle Beer Girl, The Beer Wench (Ashley), Chad the Sound Guy from Drinking Made Easy, Kevin and the amazing people at Crazy Mountain, Dave and Bailey from 515 Brewing.
And every single TOTAL STRANGER who contributed because they knew someone who knew us or just out of the kindness of their hearts: Lauren, Steene, Laurie, Bruce, John, Randy, Brian, Erik, Greg, Robert, Anan, Ashley, Scott, Robert, Joshua, Justin B, Nick, Mike B, Matthew, Phil, Jimmie, Barbara, Ed, Adam, KJ, Trinidad, Jason K, Pack Systems, RobJ, Jesse, Stephanie, and Danielle W.
We are still looking forward to making Mischief for you! We are planning to hold some tastings in the very near future so you can try our delicious beer. Like we said on Facebook today, we are not giving up. You don't call yourselves Mischief and go cower in the corner. You pick your bad selves up and KICK ASS.
And that's what we plan to do.
Wednesday, May 23, 2012
The uphill climb
Well it's been an interesting week.
First of all, we want to say thank you. Those words do not even do justice to the amount of gratitude we feel for all of you who have so generously donated your hard earned money to help us reach our Kickstarter goal. We chose Kickstarter for this reason, to help the community be a part of what we are doing. This isn't just our brewery, it's yours. YOU are helping to build it. And we are so overwhelmed with emotion when we think about all you have done for us.
Last weekend we were invited to attend the 2nd annual Ameri-CAN Canned Craft Beer Festival in Scottsdale. We were lucky enough to go last year, and it was one of the best festivals we have ever attended. When the promoters invited us this year, we were thrilled. We knew it would not only be a good time, but an amazing opportunity to network with other people in the industry, and also meet many of the people who have been supporting us.
We were blown away. We couldn't make it through a crowd without people stopping us to wish us luck and show their support. Everyone was so excited about the idea of another brewery in town, especially the people we talked to from the west side. Peoria wants more options for craft beer and they are looking to us to help bring it to them.
With every event or opportunity we have to talk to the craft beer community, we get more anxious and excited to make this happen. We know this is what we are meant to do. We know we will be successful. It's just that getting there has been a roller coaster ride.
We have 24 days left to reach our Kickstarter goal. We would be lying if we didn't tell you each day we grow increasingly more nervous. Kickstarter is an all or nothing platform. If we don't reach the goal, we don't get anything. You are not charged and money never exchanges hands. Thankfully we are not relying on the money raised from Kickstarter to start our business. But our time frame to open does depend on having these funds. If we don't reach our goal, it could push our opening back as much as 6 months.
We realize Kickstarter is not your average way to raise funds for a new venture. It's unusual. Some people think it's just plain wrong. And we respect that. But the current economy forces people like us to come up with alternative and creative ways to raise funds. It's rough out there. People need every dime they make to help provide basic needs for their families. It's a lot to ask friends, family and total strangers to donate money so you can open a business. We realize we aren't feeding a third world country or curing some horrible illness. We're making beer.
But we are creating a sense of community. We are providing an opportunity for people to band together to make something good and positive happen. And all that generosity you have shown us, we will pour right back into this community. We are creating jobs. We are creating a place for people to come and eat and drink and visit with their neighbors. And we will support this community through our own hard work and charitable donations.
If you have already supported us, we are indebted to you. We humbly thank you for believing in us. We promise to make you proud. All we ask is that you share our story and our goal with your friends and family. Tell everyone you know about the passion we have for making this happen. Share the Kickstarter link. Spread the word. Let's make this happen.
Help us make Mischief.
First of all, we want to say thank you. Those words do not even do justice to the amount of gratitude we feel for all of you who have so generously donated your hard earned money to help us reach our Kickstarter goal. We chose Kickstarter for this reason, to help the community be a part of what we are doing. This isn't just our brewery, it's yours. YOU are helping to build it. And we are so overwhelmed with emotion when we think about all you have done for us.
Last weekend we were invited to attend the 2nd annual Ameri-CAN Canned Craft Beer Festival in Scottsdale. We were lucky enough to go last year, and it was one of the best festivals we have ever attended. When the promoters invited us this year, we were thrilled. We knew it would not only be a good time, but an amazing opportunity to network with other people in the industry, and also meet many of the people who have been supporting us.
We were blown away. We couldn't make it through a crowd without people stopping us to wish us luck and show their support. Everyone was so excited about the idea of another brewery in town, especially the people we talked to from the west side. Peoria wants more options for craft beer and they are looking to us to help bring it to them.
With every event or opportunity we have to talk to the craft beer community, we get more anxious and excited to make this happen. We know this is what we are meant to do. We know we will be successful. It's just that getting there has been a roller coaster ride.
We have 24 days left to reach our Kickstarter goal. We would be lying if we didn't tell you each day we grow increasingly more nervous. Kickstarter is an all or nothing platform. If we don't reach the goal, we don't get anything. You are not charged and money never exchanges hands. Thankfully we are not relying on the money raised from Kickstarter to start our business. But our time frame to open does depend on having these funds. If we don't reach our goal, it could push our opening back as much as 6 months.
We realize Kickstarter is not your average way to raise funds for a new venture. It's unusual. Some people think it's just plain wrong. And we respect that. But the current economy forces people like us to come up with alternative and creative ways to raise funds. It's rough out there. People need every dime they make to help provide basic needs for their families. It's a lot to ask friends, family and total strangers to donate money so you can open a business. We realize we aren't feeding a third world country or curing some horrible illness. We're making beer.
But we are creating a sense of community. We are providing an opportunity for people to band together to make something good and positive happen. And all that generosity you have shown us, we will pour right back into this community. We are creating jobs. We are creating a place for people to come and eat and drink and visit with their neighbors. And we will support this community through our own hard work and charitable donations.
If you have already supported us, we are indebted to you. We humbly thank you for believing in us. We promise to make you proud. All we ask is that you share our story and our goal with your friends and family. Tell everyone you know about the passion we have for making this happen. Share the Kickstarter link. Spread the word. Let's make this happen.
Help us make Mischief.
Monday, May 14, 2012
Kickin' it with Mischief
Our Kickstarter fundraiser is in full swing! It's day four of our 38 day campaign, and as we type this to you we have already received over $900 in pledges from friends, family and total freaking strangers.
Words can not express how humbling this has been for us. We are so blown away by the amount of support we have received. Especially from people who don't know us from (Sam) Adam(s). (Like how we did that? We know, sometimes we amaze ourselves with our own cleverness!)
Please remember, Kickstarter is an all or nothing platform. If we don't reach our goal in the next 34 days, we get nada. This money could make the biggest difference in making this dream a reality. The more money we have, the faster we can open and start bringing quality craft beer to Peoria Arizona!
We've added the link to the Kickstarter to the right. Please take a minute to watch our quick, yet highly entertaining video. Comments are always welcome! So please, share the link and our story with your friends. Tell your families. Shout it from the roof tops! Help us make this happen for this community!!!
With sincerest appreciation,
Brandon and April
Words can not express how humbling this has been for us. We are so blown away by the amount of support we have received. Especially from people who don't know us from (Sam) Adam(s). (Like how we did that? We know, sometimes we amaze ourselves with our own cleverness!)
Please remember, Kickstarter is an all or nothing platform. If we don't reach our goal in the next 34 days, we get nada. This money could make the biggest difference in making this dream a reality. The more money we have, the faster we can open and start bringing quality craft beer to Peoria Arizona!
We've added the link to the Kickstarter to the right. Please take a minute to watch our quick, yet highly entertaining video. Comments are always welcome! So please, share the link and our story with your friends. Tell your families. Shout it from the roof tops! Help us make this happen for this community!!!
With sincerest appreciation,
Brandon and April
Monday, May 7, 2012
Let's get this party started!
Besides a big set of balls, what do you need a lot of in order to start a business in this economy?
Money.
We wake up thinking about money. We go to bed thinking about money. And money consumes our thoughts in between. You can't start a business without money. And lots of it. No matter how well you plan and budget, it's never enough.
Luckily, we are following a business model created by our friend and mentor, Tom Hennessy of Colorado Boy Brewery in Ridgway Colorado. Tom's proven business model allows us to start this brewpub with a small amount of capital. We are fortunate enough to have a small nest egg of our own and a couple of investors who believe in our concept. But like we said, it's never enough.
One way for breweries like ours to raise funds is a wonderful program called Kickstarter. Kickstarter allows start ups to raise funds for creative projects through donations from friends, family and even total strangers. We have supported two breweries ourselves through Kickstarter. It's a program we believe in so much that we have decided to try it ourselves.
Basically it's an all or nothing platform. Meaning, if we don't reach the goal we set for ourselves, no money is exchanged. For us, it was exciting supporting the two brewery start ups that received our donations. It feels good being a part of making dreams come true and contributing to something great in a community. We have received so much support from our friends, family and the craft beer community, we are confident our Kickstarter campaign will be successful. Regardless, this brewery is going to happen either way. But we love the idea of giving people a chance to be a part of this.
Our Kickstarter project will 'kick off' this Friday, May 11 and will run for 38 days. (Ask Brandon why he picked 38.) We can't wait to share the link with you. You can check out our fun video, created by the Amazing Travis Suhr, read our story and see the Fabulous prizes we are sharing with our contributors. Every penny raised will help us pay for licensing, equipment and legal mumbo jumbo, all necessary for us to make Mischief with you.
From the bottom of our kegs, we thank you for your support!
Money.
We wake up thinking about money. We go to bed thinking about money. And money consumes our thoughts in between. You can't start a business without money. And lots of it. No matter how well you plan and budget, it's never enough.
Luckily, we are following a business model created by our friend and mentor, Tom Hennessy of Colorado Boy Brewery in Ridgway Colorado. Tom's proven business model allows us to start this brewpub with a small amount of capital. We are fortunate enough to have a small nest egg of our own and a couple of investors who believe in our concept. But like we said, it's never enough.
One way for breweries like ours to raise funds is a wonderful program called Kickstarter. Kickstarter allows start ups to raise funds for creative projects through donations from friends, family and even total strangers. We have supported two breweries ourselves through Kickstarter. It's a program we believe in so much that we have decided to try it ourselves.
Basically it's an all or nothing platform. Meaning, if we don't reach the goal we set for ourselves, no money is exchanged. For us, it was exciting supporting the two brewery start ups that received our donations. It feels good being a part of making dreams come true and contributing to something great in a community. We have received so much support from our friends, family and the craft beer community, we are confident our Kickstarter campaign will be successful. Regardless, this brewery is going to happen either way. But we love the idea of giving people a chance to be a part of this.
Our Kickstarter project will 'kick off' this Friday, May 11 and will run for 38 days. (Ask Brandon why he picked 38.) We can't wait to share the link with you. You can check out our fun video, created by the Amazing Travis Suhr, read our story and see the Fabulous prizes we are sharing with our contributors. Every penny raised will help us pay for licensing, equipment and legal mumbo jumbo, all necessary for us to make Mischief with you.
From the bottom of our kegs, we thank you for your support!
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