When we decided to document the process of starting a brewery, we agreed to document everything. The good, the bad and the ugly. If you know us in real life, you know that we are not the type of people to sugar coat stuff. If you want smoke blown up your ass, you've come to the wrong place. We believe in honesty. Sometimes honesty isn't pretty. But the ugliness is all part of the bigger picture.
We have had the honor and pleasure to speak with so many different brewery owners, people who have been in this business a long time, people who are legends in this industry. Every one of them has told us this is not going to be easy. But the struggle is worth it. Andy Ingram of Four Peaks Brewery told us "Anyone who has the balls big enough to start a brewery is going to get my support. But that person should know this business is not easy. But every moment of struggle is worth it in the end." This is why it is important for us to document the truth. We want everyone to know the blood, sweat and tears that have gone into making this dream a reality.
With all that said.... This week has been a struggle. Discouragement swirls all around us. We're having trouble finding a location within our budget. There aren't enough hours in the day to complete everything we need to get done. And no matter how much money we think we need to get this ball rolling, it's never enough. And probably the most painful, we have family and friends who think we are crazy.
But we will not give up. We know, beyond a shadow of a doubt, this is our destiny. We make good beer. Our side of town does not have an independent brewery. We know there is a need for it. We know it will be successful. We know we will be triumphant.
So in the meantime, we find solace in this, and we hope you will, too: