Monday, April 23, 2012

Here's what's happening....

It's been a busy week for Mischief.

We spent the last week in negotiations for our hopeful location. We spent some time homebrewing and fine tuning some beer recipes. We ordered more shirts. We are looking for an architect to draw up plans for the building. We filled out paperwork for the city. We made plans to tour some breweries in San Diego next week while we attend the Craft Brewers Conference. And we finally ordered business cards. So there's no turning back now. We're legit.

We also had our friend and brother from another mother, Travis Suhr, film us for a promotional video to be used in the very near future. Travis is an amazing film maker who is going to be HUGE some day, just you wait and see. But for right now, he's hopefully hard at work editing so we don't look like the huge dorks we really are. It's nerve wracking being on camera. You want to seem natural and cool and relaxed. But instead you're worried you sound too cocky and look too fat and everyone can see the black hairs on your chin. Lucky you guys! You get to judge it for yourselves soon!

Next week, hopefully we have everything with the location finalized. Keep your fingers crossed and say a prayer to Saint Arnold, the patron saint of beer, that everything works out. But if not, it's okay. We'll just move on to the next one.

We will also be preparing for CBC12. We are finalizing the seminars we plan to attend and are looking forward to meeting lots of new people in the industry, as well as spending time with old friends from breweries we have visited in our travels. It's going to be like summer camp. But with beer.

It's a rough business. But someone's got to do it.

1 comment:

  1. Keeping my fingers crossed that things work out for your new location!